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Base Name Service
Award-winning Web3 identity platform built on Coinbase's Base network.
Role
Product Designer
Industry
SaaS · B2B
status
Live
Year
2023
Challenge
Many team collaboration tools feel overwhelming and complex. The challenge was to design a SaaS product that balances powerful features with a simple, approachable user experience.
Process
I focused on defining core workflows first, removing unnecessary features, and designing a clear information hierarchy. The interface was built around a modular system that could scale as the product grows, while remaining easy to understand for new users.
Outcome
The result is a clean, scalable SaaS interface that supports team collaboration without visual noise. The concept demonstrates a balance between usability, structure, and flexibility.
Back
Base Name Service
Award-winning Web3 identity platform built on Coinbase's Base network.
Role
Product Designer
Industry
SaaS · B2B
status
Live
Year
2023
Challenge
Many team collaboration tools feel overwhelming and complex. The challenge was to design a SaaS product that balances powerful features with a simple, approachable user experience.
Process
I focused on defining core workflows first, removing unnecessary features, and designing a clear information hierarchy. The interface was built around a modular system that could scale as the product grows, while remaining easy to understand for new users.
Outcome
The result is a clean, scalable SaaS interface that supports team collaboration without visual noise. The concept demonstrates a balance between usability, structure, and flexibility.